Image from Amazon.com
New strategic brand management creating and sustaining brand equity long term
Material type:
TextPublication details: New Delhi; Kogan Page; 2009Edition: 4Description: "xv,560p. : ill. ;24cm."ISBN: - 9788175544406
| Item type | Home library | Call number | Status | Barcode |
|---|---|---|---|---|
BOOKS
|
AMRITA SCHOOL OF BUSINESS | 005.659.126 P9 (Browse shelf(Opens below)) | Available | M12873 |
Browsing AMRITA SCHOOL OF BUSINESS shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 005.659.126 P8 Soul of the corporation how to manage the identity of your company | 005.659.126 P8 Branded male marketing to men | 005.659.126 P8 Beyond branding : how the new values of transparency and integrity are changing the world of brands | 005.659.126 P9 New strategic brand management creating and sustaining brand equity long term | 005.659.126 P9 Brand management | 005.659.126 P9 Managing Indian brands marketing concepts and strategies | 005.659.126 P9 Experiential marketing : a practical guide to interactive brand experiences |
includes bibliography and index
There are no comments on this title.
Log in to your account to post a comment.