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Beating low cost competition how premium brands can respond to cut-price rivals
Material type:
TextSeries: Times business seriesPublication details: Chichester; John Wiley; c2008Edition: 0Description: "xvi,256p. : ill. ;23cm."ISBN: - 9788126525041
| Item type | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.658.8 Q (Browse shelf(Opens below)) | Available | M13718 |
includes bibliographical references and index
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