Beating low cost competition how premium brands can respond to cut-price rivals

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Material type: Text

TextSeries: Times business seriesPublication details: Chichester; John Wiley; c2008Edition: 0Description: "xvi,256p. : ill. ;23cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8 Q (Browse shelf(Opens below))	Available	M13718

includes bibliographical references and index

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Central Library - Coimbatore