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Waking the giant revitalising the mature brand
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TextPublication details: New Delhi; Wiley India; c2009Edition: 0Description: "xv,222p. : ill. ;22.5cm."ISBN: - 9788126529032
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 Q1 (Browse shelf(Opens below)) | Available | M13964 |
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| 005.659.126 Q Brand sense sensory secrets behind the stuff we buy | 005.659.126 Q Creating passion brands getting to the heart of branding | 005.659.126 Q Trade marks and brands an interdisciplinary critique | 005.659.126 Q1 Waking the giant revitalising the mature brand | 005.659.126 Q1 Brand success : how the world's top 100 brands thrive and survive | 005.659.126 Q1 Strategic brand management "building, measuring, and managing brand equity" | 005.659.126 Q1 Branded mind what neuroscience really tells us about the puzzle of the br |
includes index
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