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Marketing communications integrating offline and online with social media
Material type:
TextPublication details: London; Kogan Page; 2011Edition: 5Description: "xviii,483p. : ill. ;24cm."ISBN: - 9780749461942
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.1 Q1 (Browse shelf(Opens below)) | Available | M14380 |
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| 005.659.1 Q Shopper marketing how to increase purchase decisions at the point of sale | 005.659.1 Q Media planning and buying principles and practice in the Indian context | 005.659.1 Q About face : the secrets of emotionally effective advertising | 005.659.1 Q1 Marketing communications integrating offline and online with social media | 005.659.1(094.8) P7 Ads to icons how advertising succeeds in a multimedia age | 005.659.113 P6 Instant promotions |
includes index
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