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Data driven marketing the 15 metrics everyone in marketing should know
Material type:
TextSeries: Times business seriesPublication details: New Jersey; John Wiley; c2010Edition: 0Description: "xxi,298p. : ill. ;23.5cm."ISBN: - 9788126527717
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AMRITA SCHOOL OF BUSINESS | 005.658.8:001.8 Q (Browse shelf(Opens below)) | Available | M14401 |
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| 005.658.8:001.8 P8 Predictive modelling in strategic marketing | 005.658.8:001.8 P8 Introduction to market and social research planning and using research tools and techniques | 005.658.8:001.8 Q Experiential marketing myths and realities | 005.658.8:001.8 Q Data driven marketing the 15 metrics everyone in marketing should know | 005.658.8:001.8 Q1 Marketing research an applied orientation | 005.658.8:001.8 Q4 Marketing research | 005.658.8:001.8 Q4 Marketing research |
includes index
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