Strategic brand management "building, measuring, and managing brand equity"
Material type:
TextPublication details: Dorling Kindersley; c2011Edition: 3Description: "xxiii,695p. : ill. ;"ISBN: - 9788131756898
| Item type | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 Q1 (Browse shelf(Opens below)) | Available | M14665 |
includes index
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