Brand immortality how brands can live long and prosper

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Material type: Text

TextPublication details: New Delhi; Kogan Page; 2009Edition: 0Description: 320p. : ill. ;24cmISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 P9 (Browse shelf(Opens below))	Available	M15111

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Previous	005.659.1 P9 Advertising and promotions an IMC perspective	005.659.1 P9 Truth lies and advertising the art of account planning	005.659.1 P9 Seven lost secrets of success million dollar ideas of Bruce Barton America's forgotten gen	005.659.126 P9 Brand immortality how brands can live long and prosper	005.659 P7 How to win campaigns 100 steps to success

includes bibliography and index

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Central Library - Coimbatore