Marketing analytics : data-driven techniques with Microsoft Excel

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Material type: Text

TextPublication details: New Delhi; Wiley India; 2014Edition: 0Description: "xxx, 690p. : ill."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.346 Q40 (Browse shelf(Opens below))	Available	M15523

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Previous	005.346 Q3 Customer relationship management the foundation of contemporary marketing strategy	005.346 Q3 High Impact marketing that gets results	005.346 Q4 Analytics and dynamic customer strategy big profits from big data	005.346 Q40 Marketing analytics : data-driven techniques with Microsoft Excel

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Central Library - Coimbatore