Business marketing strategy cases concepts and applications

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Material type: Text

TextPublication details: Chicago; Irwin; 1995Edition: 1Description: "xiv,850p. : ill. ;"ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8.21 N5 (Browse shelf(Opens below))	Available	M695

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Previous	005.658.8.21 N3 Strategic marketing management concepts and cases	005.658.8.21 N3 Strategic marketing a European approach	005.658.8.21 N4 Marketing management strategies and programs	005.658.8.21 N5 Business marketing strategy cases concepts and applications	005.658.8.21 N5 Competitive marketing a strategic approach

includes index

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Central Library - Coimbatore