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Direct marketing rules of thumb
Material type:
TextPublication details: New York; Mcgraw Hill; c1995Edition: 1Description: "xiiv, 403p. : ill. ;23cm."ISBN: - 0070063400
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AMRITA SCHOOL OF BUSINESS | 005.658.849 N5 (Browse shelf(Opens below)) | Available | M842 |
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| 005.658.84 Q3 Web analytics 2.0 the art of online accountabiligy and science of customer cen | 005.658.848(100) N7 International marketing analysis and strategy | 005.658.849 N4 Commonsense direct marketing | 005.658.849 N5 Direct marketing rules of thumb | 005.658.849 N5 New direct marketing : how to implement a profit-driven database marketing strategy | 005.658.849 N5 Desktop direct marketing : how to use up to the minute technologies to find and reach new customers | 005.658.849 N5 Direct hit winning direct marketing compaigns |
Includes bibliographical references and index
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