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Market driven management : using the new marketing concept to create a customer-oriented company
Material type:
TextPublication details: New York; John Wiley; c1994Edition: 1Description: "xiv,319p. : ill. ;26cm."ISBN: - 0471595764
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AMRITA SCHOOL OF BUSINESS | 005.658.8 N4 (Browse shelf(Opens below)) | Available | M1354 |
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| 005.658.8 N4 Marketing management analysis planning implementation and control | 005.658.8 N4 Industrial marketing | 005.658.8 N4 Principles of marketing | 005.658.8 N4 Market driven management : using the new marketing concept to create a customer-oriented company | 005.658.8 N4 Marketing management an asian perspective | 005.658.8 N4 Marketing mystique | 005.658.8 N4 Marketers visual toolkit using chart graphs and models for strategic planing and prob |
includes index
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