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Managing brand equity capitalizing on the value of a brand name
Material type:
TextPublication details: New York; Free Press; 1991Edition: 1Description: "xiii,299p. ;24cm."ISBN: - 0029001013
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AMRITA SCHOOL OF BUSINESS | 005.659.126 N1 (Browse shelf(Opens below)) | Available | M2315 |
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| 005.659.121 M9 Advertising budget advertisers guide to budget determination | 005.659.126 N0 Brand positioning strategies for competitive advantage | 005.659.126 N0 Brand positioning strategies for competitive advantage | 005.659.126 N1 Managing brand equity capitalizing on the value of a brand name | 005.659.126 N2 Strategic brand management new approaches to creating and evaluating brand equity | 005.659.126 N4 Brand power | 005.659.126 N5 Building brand identity a strategy for success in a hostile marketplace |
includes index
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