Essentials of marketing research

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Material type: Text

TextPublication details: New York; Macmillan; 1994Edition: 1Description: "xiii,557p. : ill. ;25.5cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8:001.8 N4 (Browse shelf(Opens below))	Available	M2512

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Previous	005.658.8:001.8 N3 Marketing research an applied orientation	005.658.8:001.8 N3 Marketing research	005.658.8:001.8 N4 Marketing research text and cases	005.658.8:001.8 N4 Essentials of marketing research	005.658.8:001.8 N4 Marketing research marketing enviornment	005.658.8:001.8 N40 Marketing research:how to strategically use and implement the latest research how to strategically use and implement the latest research	005.658.8:001.8 N5 Meeting of the minds creating the market based enterprise	Next

includes bibliographical references and index

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Central Library - Coimbatore