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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Material type:
TextPublication details: California; Sage; 1993Edition: 1Description: "xii,352p. : ill. ;28.5cm."ISBN: - 0803951558
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AMRITA SCHOOL OF BUSINESS | REFERENCE | 005.658.8:001.8 N3 (Browse shelf(Opens below)) | Not for loan | M2621 |
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| 005.658.511.2(035) P8 Handbook of new product development management | 005.658.78 N5 Handbook of logistics and distribution management | 005.658.8 N3 AMA handbook for customer satisfaction complete guide to research planning and implementation | 005.658.8:001.8 N3 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research | 005.658.848(100) N8 Handbook of cross cultural marketing | 005.658.848(100) P3 Handbook of international market research techniques | 005.659.1 M2 Advertising managers handbook |
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