Consumer behavior concepts and applications

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Material type: Text

TextPublication details: New York; Mcgraw Hill; c1993Edition: 4Description: "xxiii, 788p. : ill. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005:366.1 N3 (Browse shelf(Opens below))	Available	M2764

		No cover image available						Next
	005:366.1 M1 Behavioural aspects of marketing	005:366.1 M9 Consumer behavior in marketing strategy	005:366.1 N3 Consumer behaviour	005:366.1 N3 Consumer behavior concepts and applications	005:366.1 N4 Consumer behaviour	005:366.1 N4 Consumer behavior	005:366.1 N4 Understanding consumer behavior	Next

Includes index

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Central Library - Coimbatore