Strategic brand management : building, measuring, and managing brand equity

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Material type: Text

TextPublication details: New Delhi; Prentice Hall of India; 2003Edition: 2Description: xxvii, 788pISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF ENGINEERING	005.659.126 P30 (Browse shelf(Opens below))	Available	26323


	005.659.126 P10 Successful branding	005.659.126 P30 Strategic brand management : building, measuring, and managing brand equity	005.659.126 P32 Creating powerful brands in consumer, service and industrial markets	005.659.126P31 Brand management : the Indian context

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