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Brand positioning strategies for competitive advantage
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TextPublication details: New Delhi; Tata Mcgraw Hill; c1990Description: "xix,299p. :ill. ;22cm."ISBN: - 0074624016
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 N0 (Browse shelf(Opens below)) | Available | M4151 | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 N0 (Browse shelf(Opens below)) | Available | M1647 |
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| 005.658.849 N8 Creative strategy in direct marketing | 005.659.121 M9 Advertising budget advertisers guide to budget determination | 005.659.126 N0 Brand positioning strategies for competitive advantage | 005.659.126 N0 Brand positioning strategies for competitive advantage | 005.659.126 N1 Managing brand equity capitalizing on the value of a brand name | 005.659.126 N2 Strategic brand management new approaches to creating and evaluating brand equity |
includes index
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