Competitive branding winning in the market place with value-added brands
Material type:
TextPublication details: Chichester; John Wiley; c1998Description: "ix, 235 p. :ill. ;24 cm."ISBN: - 471984574
| Item type | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 N8 (Browse shelf(Opens below)) | Available | M4304 |
includes bibliographical references and index.
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