Marketing strategies for services globalization client-orientation deregulation
Material type:
TextPublication details: Oxford; Pergamon Press; 1994Edition: 1Description: "xix,250p. : ill. ;23.5cm."ISBN: - 80423892
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AMRITA SCHOOL OF BUSINESS | REFERENCE | 005.658.8.21 N4 (Browse shelf(Opens below)) | Not for loan | M4501 |
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| 005.658.8.031 N6 Power pricing how managing price transforms the bottom line | 005.658.8.21 N4 Marketing strategies for services globalization client-orientation deregulation | 005.658.8.21 N6 Strategic marketing management cases | 005.658.8.21 P2 Beyond e : 12 ways technology is transforming sales and marketing strategy | 005.658.81 M8 Spin selling |
includes bibliography and index
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