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Marketing aesthetics the strategic management of brands identity and image

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Material type: Text

TextPublication details: New York; Free Press; c1997Description: "xv,343p. : ill. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 N7 (Browse shelf(Opens below))	Available	M5452

Previous	No cover image available			No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	005.659.126 N6 Worlds greatest brands	005.659.126 N6 Building brands directly creating business value from customer relationships	005.659.126 N7 Driving brand value : using integrated marketing to manage profitable stakeholder relationships	005.659.126 N7 Marketing aesthetics the strategic management of brands identity and image	005.659.126 N8 Strategic brand management building measuring and managing brand equity	005.659.126 N8 Competitive branding winning in the market place with value-added brands	005.659.126 N8 Whats in a brand building brand equity through advertising	Next

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