Advertising management : concepts and cases

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Material type: Text

TextPublication details: New Delhi; Cyber Tech Publications; 2009Description: 264pISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF ENGINEERING	005.659.1 P90 (Browse shelf(Opens below))	Available	43431

Previous	No cover image available							Next
Previous	005.659.1 P50 Planning for power advertising : a user's manual for students and practitioners	005.659.1 P70 Positioning : the battle for your mind	005.659.1 P70 When ads work : new proof that advertising triggers sales	005.659.1 P90 Advertising management : concepts and cases	005.659.1 P9;1 Advertising and promotions : an imc perspective	005.659.1 P91 Advertising management : with integrated brand promotion	005.659.1 P92 Cracking the ad code	Next

Includes bibliographical references and index

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Central Library - Coimbatore