IBM way : insights in to the worlds most successful marketing organization
Material type:
TextPublication details: 1990Description: 235p. : ill. ;21cmSubject(s):
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.658.8 N0 (Browse shelf(Opens below)) | Available | M6081 |
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| 005.658.8 N0 New and improved the story of mass marketing in America | 005.658.8 N0 Marketing ideas for the small business | 005.658.8 N0 Marketing classics a selection of influential articles | 005.658.8 N0 IBM way : insights in to the worlds most successful marketing organization | 005.658.8 N1 Maintenance planning and control | 005.658.8 N1 Cases in marketing management | 005.658.8 N1 Essence of marketing research |
includes index
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