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Strategic brand management for B2B markets : a road map for organizational transformation
Material type:
TextPublication details: New Delhi; SAGE Publications; 2010Description: xix, 262p. : illISBN: - 9788132105220
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AMRITA SCHOOL OF ENGINEERING | 005.659.126 Q01 (Browse shelf(Opens below)) | Available | 54995 |
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| 005.659.126 (540) P40 Building brands in the Indian market | 005.659.126 Q01 Strategic brand management for B2B markets : a road map for organizational transformation | 005.659.126 Q10 Global brands : that changed the world | 005.659.126 Q11 Brand society : how brands transform management and lifestyle | 005.659.126 Q20 Darwin's brands : adapting for success |
Includes bibliographical references and index
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