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Brand building advertising concepts and cases

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Material type: Text

TextPublication details: New Delhi; Tata Mcgraw Hill; c2001Description: "x,212p. : ill. ;29cm.+1 CD-ROM"ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 P1 (Browse shelf(Opens below))	Available	M6698

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Previous	005.659.126 P1 Brand marketing book creating managing and extending the value of your brand	005.659.126 P1 Strategic brand communication compaigns	005.659.126 P1 24 brand mantras finding a place in the minds and hearts of consumers	005.659.126 P1 Brand building advertising concepts and cases	005.659.126 P1 Brands in the balance meeting the challenges to commercial identity	005.659.126 P1 Managing Indian brands marketing concepts and strategies	005.659.126 P2 Brand management	Next

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