Strategic brand management creating and sustaining brand equity long term

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Material type: Text

TextPublication details: New Delhi; Kogan Page; 2000Edition: 2Description: 443p. : ill. ;23cmISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 P (Browse shelf(Opens below))	Available	M6884

includes bibliography and index

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Central Library - Coimbatore