Image from Amazon.com
Advertising and promotion an integrated marketing communications perspective
Material type:
TextPublication details: New Delhi; Tata Mcgraw Hill; c2001Edition: 5Description: "xx,795p. : ill. ;28cm."ISBN: - 007047382X
| Item type | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
BOOKS
|
AMRITA SCHOOL OF BUSINESS | 005.659.1 P1 (Browse shelf(Opens below)) | Available | M8135 |
Browsing AMRITA SCHOOL OF BUSINESS shelves Close shelf browser (Hides shelf browser)
| No cover image available |
|
|
|
|
|
|
||
| 005.659.1 P1 Art of cause marketing how to use advertising to change personal behavior and publi | 005.659.1 P1 Advertising planning implementation and control | 005.659.1 P1 IMC : an integrated marketing communication excercise | 005.659.1 P1 Advertising and promotion an integrated marketing communications perspective | 005.659.1 P2 Advertising management | 005.659.1 P2 Making of advertising | 005.659.1 P2 End of advertising as we know it |
includes index
There are no comments on this title.
Log in to your account to post a comment.