Customer relationship management integrating marketing strategy and information technology
Material type:
TextPublication details: New Jersey; John Wiley; 2003Description: "xix,179p. : ill. ;23.5cm"ISBN: - 0471271373
| Item type | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.346 P3 (Browse shelf(Opens below)) | Available | M8193 |
includes business and subject index
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