Principles of services marketing

By:

"Palmer, Adrian"

Material type: Text

TextSeries: Mcgraw Hill International marketing seriesPublication details: London; Mcgraw Hill; c2001Edition: 3Description: "xvi,516p. ;24cm."ISBN:

0071189769

Subject(s):

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Holdings
Item type	Home library	Collection	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	REFERENCE	005.658.818.3 P1 (Browse shelf(Opens below))	Not for loan	M8376

"includes bibliography,companies and brands,authors cited and subject indexes"

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Central Library - Coimbatore

Principles of services marketing