Whats in a name? advertising and the concept of brands

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Material type: Text

TextPublication details: New Delhi; Prentice Hall of India; 2003Edition: 2Description: "xxiii,308p. ;23cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 P3 (Browse shelf(Opens below))	Available	M9443

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Central Library - Coimbatore