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181.
Cases in marketing managemet by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago ; Irwin ; c1997
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: RM20-R3 005.658.8 N7.

182.
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Marketing channles a relationship management approach by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago ; Irwin ; 1997
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R2 005.346 N7.

183.
Marketing research a management overview by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay ; D.B.Taraporevala Sons ; 1971
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-37-R1 005.658.8:001.8 K6.

184.
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Driving brand value : using integrated marketing to manage profitable stakeholder relationships by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; 1997
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R1 005.659.126 N7.

185.
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New rules of marketing : how to use one to one relationship marketing to be the leader in your industry by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; c1997
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R2 005.346 N7.

186.
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Martin pring on market momentum by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; c1993
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-34-R4 005.658.8 N3.

187.
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Marketing planning step by step guide by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey ; Prentice Hall ; c1997
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-38-R2 005.658.8.21 N7.

188.
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Marketing research by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; John Wiley ; c1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-37-R1 005.658.8:001.8 N5.

189.
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Marketing channels by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; John Wiley ; c1996
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-39-R3 005.658.84 N6.

190.
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Marketing mistakes by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; John Wiley ; c1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-34-R3 005.658.8 N2.

191.
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Sales process engineering a personal workshop by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wisconsin ; ASQC Quality Press ; c1997
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-38-R4 005.658.81 N7.

192.
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Euromarketing a strategic planner for selling into the Europe by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Global Business Press ; c1991
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-36-R2 005.658.8(100) N13.

193.
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Independent consultants brochure and letter handbook by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; John Wiley ; 1995
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM19-R5 808.1:005 N5.

194.
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"Doing business in the European union : a country by country guide to marketing opportunities, consumer behavior, business etiquette and more" by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Global Business Press ; 1994
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-36-R2 005.658.8(100)(4) N61.

195.
Foundations of advertising thoery and practice by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; Himalaya ; 1997
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R4 005.659.1.01 N7.

196.
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Essence of marketing by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Prentice Hall Of India ; 1996
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (2)Location, call number: GM-34-R4 005.658.8 N3, ...

197.
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Marketing research marketing enviornment by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge ; Irwin ; 1994
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-37-R1 005.658.8:001.8 N4.

198.
International marketing by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; Himalaya ; 1997
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-36-R2 005.658.8(100) N71.

199.
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Desktop direct marketing : how to use up to the minute technologies to find and reach new customers by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; c1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-39-R3 005.658.849 N5.

200.
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Environmental marketing positive strategies for reaching the green consumer by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; c1993
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-37-R5 005.658.8:502 N3.

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