Central Library - Coimbatore

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41.
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Let them eat cake marketing luxury to the masses-as well as the classes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dearborn Trade ; c2005
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 P5.

42.
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How cool brands stay hot branding to generation Y by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page ; 2011
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 Q1.

43.
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Theory of consumer behaviour by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida ; Vikas ; 2010
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 Q.

44.
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Consumer behavior concepts applications and cases by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida ; Vikas ; 2010
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 Q.

45.
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Consumer India inside the Indian mind and wallet by Series: Times business series
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: John Wiley ; c2011
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 Q1.

46.
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We are like that only understanding the logic of consumer India by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Penguin Books ; c2007
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (2)Location, call number: GM-6-R2 005:366.1 P7, ...

47.
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Microeconomics and behavior by
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; c2010
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM17-R3 330.16 Q.

48.
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Consumer behaviour insights from Indian market by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; PHI Learning ; c2010
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 Q.

49.
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Consuming behaviour by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Palgrave Macmillan ; 2009
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: 005:366.1 P9.

50.
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Consumer behaviour and branding "concepts, readings and cases - the Indian context" by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Dorling Kindersley ; c2009
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 P9.

51.
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Consumer behaviour applications in marketing by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Sage ; 2009
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 P9.

52.
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Consumer behavior by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Cengage Learning ; c2009
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 P9.

53.
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Rural marketing targeting the non-urban consumer by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2007
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-36-R5 005.658.8(1-22) P2.

54.
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"Nudge : improving decisions about health, wealth and happiness" by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Penguin Books ; c2009
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-53-R2 330 P9.

55.
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Buy.ology how everything we believe about why we buy is wrong by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Random House Business Books ; 2009
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 P8.

56.
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Understanding the consumer by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2007
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 P7.

57.
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Consumer behaviour text and cases by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Excel Books ; c2008
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 P8.

58.
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Brand hijack : marketing without marketing by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Penguin Books ; 2005
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R3 005.659.126 P5.

59.
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Conceptual issues in consumer behaviour the Indian context by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Dorling Kindersley ; c2008
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 P8.

60.
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Emotion and reason in consumer behavior by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Elsevier ; c2006
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 P6.

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