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New and improved the story of mass marketing in America by
Edition: 1
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston ; HBS Press ; c1996
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-34-R3 005.658.8 N0.
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Crisis marketing when bad things happen to good companies by
Edition: 1
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi ; East West Press ; c1992
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-34-R3 005.658.8 N2.
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Beyond maximarketing the new power of caring and daring by
Edition: 1
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York ; Mcgraw Hill ; c1994
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-34-R4 005.658.8 N4.
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Principles of global marketing by
Edition: 1
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey ; Prentice Hall ; c1997
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-36-R2 005.658.8(100) N70.
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Cases in strategic marketing by
Edition: 2
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey ; Prentice Hall ; c1993
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: RM20-R3 005.658.8.21 N3.
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10.
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International marketing by
Edition: 6
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia ; South Western / Thomson Learning ; 2001
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM20-R3 005.658.848(100)(094.8) P1.
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Strategic marketing problems cases and comments by
Edition: 9
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey ; Prentice Hall ; c2001
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-38-R2 005.658.8.21 P1.
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Business marketing management by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA ; NTC Business Books ; c1998
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-35-R1 005.658.8 N8.
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Global marketing management cases and readings by
Edition: 3
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Massachusetts ; Addison Wesley ; c1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (2)Location, call number: GM-36-R2 005.658.8(100) N52, ...
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Service marketing concepts applications and cases by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi ; Galgotia ; 2002
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-39-R2 005.658.818.3 P2.
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Cases in management by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Indore ; Prestige Institute of Management and Research ; 2003
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: RM20-R2 005(094.8) P3.
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Marketing planning and strategy casebook by
Edition: 6
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia ; South-Western ; 2001
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: RM20-R3 005.658.8(094.8) P1.
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