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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

By:

Giovanni Vecchiato

Contributor(s):

Volker Gollnick

Material type:

Computer file

Computer fileSeries: Biosystems & BioroboticsPublication details: Springer; 2013Edition: 2013ISBN:

9783642380648

Subject(s):

Online resources:

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Item type	Home library	Status
E-BOOKS	EBOOKS	Not for loan

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