Central Library - Coimbatore

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1.
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Key marketing concepts by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Macmillan ; 1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-34-R5 005.658.8 N5.

2.
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Direct marketing an integrated approach by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Irwin / Mcgraw Hill ; c1998
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-39-R3 005.658.849 N8.

3.
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Marketing strategies new approaches new techniques by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Pergamon ; 1995
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R4 005.658.8:001.8 N5.

4.
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Strategic marketing planning the cranfielf management series by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page ; 1996
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-38-R2 005.658.8.21 N6.

5.
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Market segmentation a step by step approch to creating profitable market segment by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Macmillan ; 1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-34-R5 005.658.8 N5.

6.
Creating powerful brands in consumer service and industrial markets by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Butterworth / Heinemann ; 1998
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R1 005.659.126 N8.

7.
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Creating powerful brands in consumer service and industrial markets by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Elsevier India ; 2006
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R3 005.659.126 P6.

8.
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Ghosts memoir : the making of Alfred P Sloans my years with general motors by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge ; MIT Press ; c2002
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-11-R5 005:821.1-9 P2.

9.
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Key account management the definitive guide by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Elsevier ; 2007
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-39-R1 005.658.818 P7.

10.
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Marketing plans for service businesses a complete guide by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Elsevier ; 2007
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-39-R2 005.658.818.3 P6.

11.
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Marketing accountability how to measure marketing effectiveness by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2009
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-35-R5 005.658.8 P9.

12.
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Malcolm McDonald on marketing planning understanding marketing plans and strategy by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2008
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-11-R3 005.658.8.21 P8.

13.
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Complete marketer 60 essential concepts for marketing excellence by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2013
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-36-R1 005.658.8 Q3.

14.
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Marketing value metrics a new metrics model to measure marketing effectiveness by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2014
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R4 005.658.8 Q4.

15.
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Introduction to fluid mechanics by
Edition: 4
Material type: Text Text
Publication details: Singapore ; John Wiley ; 1995
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: B35-R1 621.22.011N56.

16.
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Introduction to fluid mechanics by
Edition: 4
Material type: Text Text
Publication details: Singapore ; John Wiley ; 1995
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: B35-R2 621.22.011 N56;1.

18.
Modern power system planning by
Material type: Text Text
Publication details: London ; McGraw-Hill ; 1994
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: B51-R1 621.311 N494.

19.
E-process edge : creating customer value and business wealth in the internet era by
Material type: Text Text
Publication details: New Delhi ; Tata McGraw-Hill ; 2000
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: CS96-R5 004.738.5:339 P0998.

20.
Modern power system planning by
Material type: Text Text
Publication details: London ; McGraw-Hill ; 1994
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: B51-R1 621.311 N494;1.

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