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Beyond branding : how the new values of transparency and integrity are changing the world of brands

By: Material type: TextTextPublication details: New Delhi; Kogan Page; 2008Edition: 0Description: "xviii,236p. : ill. ;23cm."ISBN:
  • 9780749442125
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Item type Home library Call number Status Barcode
BOOKS BOOKS AMRITA SCHOOL OF BUSINESS 005.659.126 P8 (Browse shelf(Opens below)) Available M15109

includes index

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