includes index

"Part 1 : The need for a commercial banking strategy -- money the banks and the bankers -- goals of a strategy in retail banking -- financial services offered by banks and non-banks -- strategic planning and the quality of services in retail banking -- facing the invasion of the banks' business by mutual funds and managing the process of change -- Part 2 : Focusing on marketing and competition -- retail banking strategies and the marketing functions -- relationship banking customer mirror and the branch office network -- a popular marketing policy: direct banking -- the profitable business of private banking -- wealth management, banking contracts and lasting customer relationships -- Part 3 : Product pricing, profitability, security, credit risk and market risk -- setting a pattern of products, markets and bank profitability -- managing research and development in retail banking -- pricing financial products and services -- the choice of a strategy for loans -- credit risk, market risk and the basic committee on banking supervision -- technical approaches to security: from smart money to dump money and risk Galore. "