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Whats in a name? advertising and the concept of brands
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TextPublication details: New Delhi; Prentice Hall of India; 2003Edition: 2Description: "xxiii,308p. ;23cm."ISBN: - 8120324471
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 P3 (Browse shelf(Opens below)) | Available | M9443 |
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| 005.659.126 P2 Brand naamkaran for desi khari english marie segments : 9 steps to formulate a winning brand name for ethnic and foreign segments | 005.659.126 P2 Brand management | 005.659.126 P3 Warriors on the high wire balancing act of brand leadership in the 21st century | 005.659.126 P3 Whats in a name? advertising and the concept of brands | 005.659.126 P3 Understanding consumers building powerful brands using consumer research | 005.659.126 P3 Brand mindset | 005.659.126 P3 Brand manners how to create the self-confident organisation to live the br |
includes index
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