Central Library - Coimbatore

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1.
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Building brand identity a strategy for success in a hostile marketplace by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; John Wiley ; c1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R1 005.659.126 N5.

2.
Commercial banking handbook strategic planning for growth and survival in the new decade by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Macmillan ; 1999
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM19-R3 332.1(035) N9.

3.
Direct marketing handbook by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; 1992
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R5 005.658.849 N2.

4.
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Guide to global sourcing offshore outsourcing and other global delivery models by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK ; British Computer Society ; 2007
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-26-R3 005.591.43 P7.

5.
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Key management models the 60+models every manager needs to know by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Dorling kindersley ; c2010
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-2-RI 005 P9.

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